UNDERSTANDING USER DESIRES: THE VALUE OF EXTENSIVE INTERVIEWS

In the dynamic realm of product design, comprehending user needs stands as a paramount objective. To truly grasp the essence of what users seek, in-depth interviews emerge as a potent instrument. These structured conversations delve beyond surface-level responses, enabling researchers to discern the underlying motivations, challenges, and aspiratio

User interviews are a powerful tool for understanding valuable insights into your customers' needs, behaviors, and motivations. By performing in-depth conversations with real users, you can uncover hidden patterns that determine their interactions with your service. These interviews allow you to immediately hear from your users, collecting qualita